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Represent are the Manchester-born brand taking over the world right now with their streetwear-ready fits and the incredibly popular Represent Owners' Club range, from oversized hoodies and sweatshirts to varsity jackets.

Our Streetwear Boxes contain products from the likes of Represent as well as other luxury streetwear giants alongside the best up-and-coming brands to watch out for. To find out more about our next Streetwear Box drop stay notified by signing up below.

About Represent

Represent was founded in 2011 by brothers George and Mike Heaton in Manchester, England. The brand name originated from having several words written on a piece of paper and landing on the word "Representing". A friend convinced George to drop the "ing" and thus, Represent was born.

FW13 saw the first campaign, Ghost, which started to gain coverage from fashion publications, elevating the brand's name and solidifying itelf within the streetwear scene, wanting to create one of the biggest luxury streetwear brands in the world.

In 2016, Represent debuted its first runway show in Paris, the conception of New York and London pop-up stores and had the likes of Justin Bieber wearing the brand for his tour. Heading into 2017 with shows at both Paris and New York Fashion Week as well as team and store growth internationally, the brand was growing rapidly and setting itself up for the successess they have seen in recent years.

More recently, Represent has altered its focus to to hone in on direct-to-consumer rather than involvement in the fashion show calendar and has seen the likes of 21 Savage, Meek Mill, Rick Ross and others wear their pieces, as well as a Machine Gun Kelly capsule collection which sold out in seconds.

In 2021 the brand identified the three key pillars of Represent - mainline, 247 and Blank, each with their own drops and different purpose, from everyday wear pieces in the Blank collection to training and gymwear in the 247 collection. 2021 also saw the creation of their now signature Owners' Club collection, designed for enthusiasts of the brand and inspired by vintage car owners' clubs.

How does HEAT work?


Sourcing luxury items

We collaborate with over 80 of the world's leading luxury brands to bring you the highest quality products, guaranteeing 100% authenticity.


Customised curation

Our team curates a personalized selection of the most sought-after luxury fashion products based on your style profile. Complete the profile before purchasing to ensure a tailored experience.


Shopping our drops

Due to high demand, our drops sell out fast. Stay informed by turning on post notifications and signing up for SMS alerts to be notified when a new drop is available. Move quickly to select your sizes and checkout when the drop is live.


Worldwide shipping

Your mystery box will be dispatched promptly via DHL, FedEx, or DPD and you will receive a tracking number via email. We accept returns of unused and unworn products within 14 days.


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